On November 5th and 6th, 2025, Frumen participated as an exhibitor in the first edition of PRIVEL, the pioneering trade fair in Spain dedicated exclusively to the private label (MDD) sector. The event took place at IFEMA Madrid and brought together the main operators from the retail and horeca channels.
For us, this event was much more than a trade fair: it was an opportunity to showcase our food development capabilities, share trends, and strengthen relationships with our current and potential clients.
Our commitment: innovative food development
We attended PRIVEL with a broad proposal centered on innovative food development. We aimed to highlight what truly sets us apart in today’s market: our ability to develop custom blends, preparations, and fully tailored food solutions.
During the event, we presented our range of customized solutions specifically designed for:
- The retail channel, with versatile, functional products aligned with new consumer demands.
- The horeca channel, with professional formats developed for modern foodservice and catering operations.
- Private label (MDD), where we contribute our full technical expertise, adaptability, and regulatory support.
A valuable experience with strategic vision
Our participation in PRIVEL was a success. Throughout the event:
- We established direct contact with purchasing, R&D, and product development decision-makers from leading companies.
- We generated new collaboration opportunities around private label projects.
- We identified key market trends such as healthy eating, plant-based products, and convenience without compromising quality.
This direct market feedback reinforces our commitment to innovative and flexible food development that can respond quickly to what the end consumer demands.
Food development that creates value
At Frumen, we turn ideas into viable, profitable, market-ready products. Our food development model is based on:
- Designing functional custom blends (gluten-free, clean label, high-protein, vegan…).
- Food preparations ready to be applied in industrial or foodservice processes.
- Technical, regulatory, and sensory support throughout the entire project.
- Scalable production adapted to each client’s needs.
Our goal is to become the strategic partner you need to innovate and launch competitive, distinctive products aligned with consumer expectations.
Reaffirming our commitment to excellence in food development
Our overall assessment of PRIVEL has been extremely positive. It not only allowed us to showcase our solutions, but also to receive direct market feedback, better understand our clients’ priorities, and continue positioning Frumen as a leading manufacturer of tailored food solutions in Spain.
Events like this inspire us to continue growing with the following objectives:
- Expanding our national and international distribution network
- Innovating in products, processes, and formats
- Strengthening our position in the private label segment
- Increasing visibility for our corporate brand
At Frumen, we innovate with you
At Frumen, we innovate, we develop, and we adapt. We provide our clients with all our technical knowledge and experience to build, together, the food of today and tomorrow.
Our presence at PRIVEL 2025 is yet another example of our commitment to quality, collaboration, and continuous improvement. We not only produce premium breadcrumbs and tailored high-quality solutions — we work to be a strategic partner for retailers, foodservice operators, and horeca companies looking for reliable, innovative, customized solutions.
Do you have a food development project?
If you are a distributor, development manager, or purchasing manager and you need a tailored solution adapted to your needs, we will be happy to support you.
Discover our tailored made food development solutions and our solutions for the Horeca channel.
Contact us and let’s bring your project to life!
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